Apple yachinja musika zvakare ne yakawana mari yakawanda muchikamu chechipiri chemariNguva iyi kubva muna Ndira kusvika munaKurume yasimbisa chinzvimbo chayo seimwe yemakambani makuru e tekinoroji anobatsira zvikuru pasi rose. Kambani iyi iri muCupertino yakabudirira kubatanidza kukura kwayo mumabhizinesi ayo ese nekutarisira mari kwakasimba kwakatarisana nekupa mibairo kune vane migove.
Muchiitiko ichi, mashandiro ari mu Europe nedzimwe nzvimbo huru dzepasi rose Izvi zvinosimbisa pfungwa yekuti kukwezva kwekambani iyi kuchiri kwakasimba, pasinei nemakwikwi uye mamiriro ezvinhu ane kukwira kwemitengo uye kumanikidzwa kwekutengesa zvinhu. Zvese izvi zviri pachena kuti zvinokonzereswa ne iPhone 17 nemasevhisi edhijitari.
Nyora mari inowanikwa uye purofiti iri kukwira
Pakati paNdira naKurume, chikamu chechipiri chegore rayo rezvemari, Apple yakanyora kutengeswa kwemari inosvika mabhiriyoni zana nerimwe negumi nerimwe nemakumi maviri emadhora ($111.200 bhiriyoni)Izvi zvinomiririra kukura kweinenge 17% zvichienzaniswa nenguva imwechete yegore rapfuura uye kuwedzera kutsva kwenguva refu kwekota inopera munaKurume. Kambani iyi haisati yambowana mari yakawanda kudaro muchikamu chino chegore.
Purofiti yaive yasvika 29.600 mamiriyoni emadhoranekuwedzera kweinenge 19% gore negore. Pachikamu chega chega, kambani iyi yakashuma mari yakawana kupfuura zvaifungidzirwa nevaongorori, zvichitsigirwa nekuvandudzwa kwemari inosvika 49% mukota, zvichiwedzerwa nekutenga kwezvikamu pamitengo yakaderera.
Kubva kubazi rezvemari, Kevan Parekh akataura kuti Mari inoshandiswa pakushanda yaipfuura mabhiriyoni makumi maviri nemasere emadhora mukota iyi, vachiwana misoro mitsva mukugadzira mari uye mari inowanikwa pamugove wega wega. Kambani iyi inosimbisa kuti kudiwa kukuru kwemidziyo nemasevhisi ayo kwaita kuti zvigadzirwa zvayo zvinoshanda zvikwire zvakanyanya kupfuura kare muzvikamu zvese.
Kana tikawedzera maonero edu kusvika kuhuwandu hwemari yemwedzi mitanhatu yekutanga yegore rayo remari, Apple yatosvika mari inosvika mabhiriyoni mazana maviri nemakumi mashanu nemana nemana emadhora ($254.940 bhiriyoni)Izvi zvinomiririra kuwedzera kweinenge 16% zvichienzaniswa nenguva imwecheteyo yegore rapfuura, uye purofiti inosvika mabhiriyoni emadhora $71.675, yakakwira ne17%.
Europe yawedzera uremu mumari yakawanikwa neApple
Kuwedzera kwekutengesa kwave kwakapararira munzvimbo dzakasiyana-siyana, uye zvakanyanya kushanda zvakanaka mu Europe neChinaMumusika wekuEurope, Apple yakawana mukana wekutengesa zvinhu zvakawanda 28.055 mamiriyoni emadhora mukota iyi, izvo zvakaenzana nekuwedzera kweinenge 14,7% gore negore, zvichibatanidza dunhu iri senzvimbo yechipiri pakukura kwekambani yekuwana mari.
America ichiri nzvimbo huru, nekutengesa zvinhu zvinosvika 45.093 mamiriyoni emadhora11,8% yakawedzera. MuJapan, mari inowanikwa yakawedzera ne15%, kusvika pa8.401 bhiriyoni, ukuwo muChina chimwe chezvikwiriso zvinoshamisa chakaitika: $20.497 bhiriyoni uye kuwedzera kwe28%kubvisa kusava nechokwadi kwakawanda kwakanga kwadyarwa pamusoro penzira yekambani iyi mukambani hombe yeAsia.
Muchikamu chehafu yegore, Europe iri pedyo ne Mamirioni mazana mana mukutengesanekuwedzera kweinenge 13,6%. Nhamba idzi dzinoratidza kuti Apple inoramba ichishanda nesimba mukondinendi, mumamiriro ezvinhu apo makwikwi kubva kune vamwe vagadziri vemafoni nemakombiyuta achiripo.
Tim Cook pachake akasimbisa kakawanda kuti vashandisi vanoshanda Iri kukura nenhamba mbiri munzvimbo dzakakosha dzenzvimboIzvi zvinowedzera mikana yekuwana mari kuburikidza nemasevhisi nekunyorera, izvo zviri kuwedzera kuva nhungamiro yeboka.
Iyo iPhone 17 ndiyo inonyanya kukwezva vanhu.
Mukati mechikamu chino chinoputsa rekodhi, chigadzirwa chepamusoro-soro chinoramba chiri, zvakare, icho iPhoneKutengeswa kwemhando iyi kwakasvika paavhareji 56.994 mamiriyoni emadhoranekukura kwe21,7%, zvichiratidza kukwira kwakakwirira kupfuura kare kwekota yechipiri yemari. Sekureva kwekambani pachayo, iyi ndeimwe yematanho akasimba ekuvandudza munhoroondo yayo.
Kutanga kwemhuri iPhone 17Nekugona kwehunyanzvi hwekugadzira zvinhu uye kuvandudzwa kwekushanda, zvave zvakakosha pakukura uku. Tim Cook haana kuzeza kutaura kuti kudiwa kwezvigadzirwa izvi "kunoshamisa," achitaura kuti michina iyi yave nehuwandu hwekutengesa hwakakura mukota iyi, kunyanya mumisika uko chikamu chepamusoro-soro chichiri nekwaniso yakakura yekukura.
Zvinoshamisa kuti, dhipatimendi rezvemari rinobvuma kuti Kudiwa kwema iPhones kwatopfuura kuwanikwaParekh naCook vanoti vane kusawirirana kwecheni yekupa zvinhu kunokanganisa machipisi epamusoro akagadzirwa neTSMC, uko mitsetse imwe chete yekugadzira inokwikwidzana nema processor akagadzirirwa nharembozha neaya akatsaurirwa kunzvimbo dzedata neAI. Kuganhurirwa uku kwaizotadzisa kambani iyi kuwana zvizere mukana wekutengesa mudziyo uyu.
Kunyangwe zvakadaro, kambani iyi inoti, dai isina kukanganiswa nezvirambidzo izvi, mari inowanikwa ingadai yakakwira zvakanyanya. Izvi zvinoratidza pachena kuti kukura kwe iPhone, parizvino, kwaderera. Hazvisi zvekunyanya kuda musika asi kugona kugadzira zvinhu, chinhu chinogadzirisa zvirongwa zvezvikamu zvegore rinotevera.
Mac, iPad nezvimwe zvinhu: kukura kuri pakati nepakati asi kwakasimba
Kupfuura foni, zvimwe zvese zvemidziyo zvakabatsirawo muchikamu chekupedzisira chegore. Mac yakawana mari inosvika mabhiriyoni emadhora $8.399, nekukura kwe5,7% zvichienzaniswa negore rapfuura, nepo huwandu hwe Kutengeswa kwema iPad kwakakwira ne8%, kusvika kumabhiriyoni 6.914.
Chikamu chezvishongedzo nemidziyo inopfekwa, iyo inosanganisira zvigadzirwa zvakaita seApple Watch neAirPods, mari inosvika $7.901 bhiriyoniIzvi zvinoratidza kuwedzera kwe5%. Kunyange zvazvo zvikamu izvi zvisiri zvinoshamisa sezve iPhone kana masevhisi, zvinoratidza kuti katalogu yese iri kuramba ichifamba nenzira kwayo.
Mumwedzi mitanhatu yekutanga yegore, kutengeswa kwe iPhone kwakasvika pahuwandu anodarika mazana maviri emamiriyoni emadhoraKutengeswa kwemakombiyuta kwakawedzera neanopfuura 22%, nepo maMac nemaiPad akawedzera zvishoma, uye akatodzikira zvishoma pamakombiyuta edesktop tichifunga nezvehafu yekutanga yegore. Izvi zvinoenderana nemusika wemakombiyuta akura, uko kukwirira kwekuvandudza kunoitika nguva nenguva.
Pasinei nezvose, kambani yakakwanisa kuchengetedza Margins akanaka mubhizinesi remidziyo yemagetsi, zvichienderana nekusanganiswa kwekudzora zvinhu zviri mudura, zvibvumirano zvenguva refu nevatengesi uye nzvimbo yepamusoro pamusika, uko mushandisi anowanzo gamuchira mitengo yakakwira chero bedzi achiona kukosha kwakawedzerwa.
Mabasa: chimwe chinhu chikuru chinoita kuti mari yakawanda iwanikwe
Kana iPhone iriyo musimboti wehardware, imwe mbiru huru yekota iyi ibhizinesi re hudumaizvo zvinosanganisira App Store, iCloud, Apple Music, Apple TV+, AppleCare, nezvimwe zvakanyoreswa. Munguva kubva muna Ndira kusvika Kurume, nzvimbo iyi yakasvika paavhareji ye Mari inosvika mabhiriyoni mashanu emadhora, zvinoreva kukura kwegore negore kwe16,3% uye kuwedzera kutsva kwatisati tamboona.
Masevhisi ave chinhu chakakosha pakunzwisisa kuti Apple inobudirira sei kugadzirisa kusagadzikana kwebhizinesi remidziyoNekushandisa michina inodarika mabhiriyoni maviri nehafu, mushandisi mutsva wega wega we iPhone, iPad, kana Mac anogona kuve mutengi wemabasa akawanda ekunyorera, ayo anopa mari inodzokororwa uye mapurofiti akakwira kupfuura hardware.
Kambani iyi inoratidza kuti mari yese yebasa iri pamusoro pe75%, zvinoreva kuti chikamu chikuru chepurofiti yese yatove kubva muchikamu ichiKuchinja uku kunoita kuti zvive nyore kushandisa kuchinja kwemitengo muzvikamu zvakaita sememory nemachipisi, pasina kuzvipa zvese kumushandisi wekupedzisira.
Muhafu yekutanga yegore, mari inowanikwa nebasa yakadarika 60.900 mamiriyoni emadhoraNekuwedzera kweinenge 15%, uye zvese zvinoratidza kuti icharamba ichiwedzera huremu zvichienzaniswa nehardware mumakore anotevera, kunyanya sezvo katalogi yekunyorera ichiramba ichikura uye kubatana nemabasa ehungwaru hwekugadzira kuchiwedzera.
Zviri kubheja paAI uye modhi yekubatana kwehybrid
Chimwe chezvinhu zvinonyanya kutariswa nemusika ndechekuti Apple iri kufambira mberi sei mumakwikwi e njere yekufungaKambani iyi yakawedzera mari yayo yekushandisa mukutsvaga nekuvandudza ruzivo nemabasa neanopfuura 30% kusvika pamadhora mabhiriyoni gumi nerimwe nemazana mana nemaviri emadhora mukota iyi, chikamu chikuru chayo chakabatana nemapurojekiti eAI anoshandiswa pamidziyo nemasevhisi ayo.
Kusiyana nedzimwe hofori dzetekinoroji dziri kuvaka mapurazi adzo makuru emaseva, Apple iri kutevera a hurongwa hwakarongeka uye hwekushandira pamweVanoongorora indasitiri pamwe nekuburitswa kwakasiyana-siyana kwedata zvinoratidza kuti kambani iri kushanda neGoogle kubatanidza kugona kweGemini model muSiri, ukuwo ichiramba ichigadzira mamodheru ayo emukati.
Maitiro aya akasanganiswa ane chinangwa chekuchengetedza mari yakawanda mubhizinesi remasevhisi nekudzivirira, zvakanyanya sezvinobvira, mari yakawanda uye inokurumidza kuiswa munzvimbo dzedata. Panguva imwe chete, Apple inotsvaga kugadzirisa mabasa eAI, pazvinogoneka, zvakananga pamudziyo, ichisimbisa meseji yayo yekuvanzika uye kushanda zvakanaka.
Zvisinei, kubheja paAI kunouyawo nemutengo: Machipisi epamusoro nememory zvave kudhura zvakanyanya.Izvi zvinoitika panguva iyo kudiwa kwezvikamu zvemamodheru ekugadzira zvinhu kuri kuramba kuchikura. Kambani iyi inobvuma kuti, mushure mekubatsirwa nemidziyo yemagetsi inodhura zvishoma, mitengo yemidziyo inogona kudzikira zvishoma mukota inotevera nekuda kwekuwedzera kwemutengo uyu.
Kuchinja kwehutungamiriri uye kuchinjika kukuru mune zvemari
Zvichienderana nepfungwa yemari yakawanda iyi, shanduko yenhoroondo iri kuitika ari pamusoro pekambani. Tim Cook, uyo ave achitungamira kambani kwemakore anopfuura gumi, ari kugadzirira kupa chigaro kukambani iyi. John ternus munaGunyana. CEO wenguva yemberi akasimbisa pfungwa yekuenderera mberi, achitarisa pakurangwa kwemari uye kuita sarudzo zvishoma nezvishoma, pasina shanduko huru dzakakomba.
Mukuonekwa kwake kekutanga paruzhinji kubvira paakagadzwa zviri pamutemo, Ternus haana kutaura zvakadzama nezvehurongwa hwekuburitswa kwemutambo, kunyangwe akatsanangura nguva yazvino seimwe yedzakanyanya kusimba uye dzinokurudzira mumakore ake anopfuura makumi maviri nemashanu kuApple. Zvinonzwisisika pakati pemitsetse kuti musanganiswa weAI, zvishandiso zvitsva nemasevhisi achacherechedza nguva yake.
Pamwe chete nekuchinja uku kwehutungamiriri, kambani iyi yaunza zvinhu zvitsva muhurongwa hwayo hwemari. Sekutsanangurwa kwazvakaitwa nemukuru wezvemari, Apple yadarika chinangwa chekuchengetedza chinzvimbo che "mari isina kwayakarerekera"Kureva kuti, mwero wechikwereti nemari zvaizoenzaniswa. Kubva zvino zvichienda mberi, kambani ichaongorora zvikamu zvese zviri zviviri yakazvimirira, nechinangwa chekuwana mukana wekuchinja-chinja mumamiriro ezvinhu ane mitengo yemubereko inochinja-chinja uye zvinodiwa zvakanyanya zvekudyara.
Kuchinja uku kunoratidza kutsvaga kuchinjika kukuru mune zvemarinechinangwa chekukwanisa kugovera mari kune mibairo yevanogovana masheya pamwe nemapurojekiti enguva refu, kunyanya muzvivakwa zveAI, kugadzira zvinhu zvepamusoro uye kuwedzera masevhisi edhijitari.
China, mitengo uye mamiriro ezvematongerwo enyika
Chikamu chikuru chevaongorori nevanoisa mari chakanyanya kutarisa pa Maitiro aApple muChinaMusika une kumanikidzwa kwemakwikwi uye kusawirirana kwezvematongerwo enyika kwakakonzera kunetseka muzvikamu zvegore rapfuura. Data razvino rinoita seriri kujekesa mamiriro acho ezvinhu: mari inowanikwa munharaunda iyi yakawedzera ne28% muchikamu chegore, kusvika painenge .
Kudzoka uku kunodudzirwa sechiratidzo chekuti kambani iyi inoramba ichifarirwa munyika, pasinei nemakwikwi kubva kuvagadziri vemuno uye chikumbiro chekufarira zvigadzirwa zvemuno. Kubva kuCupertino, kuwedzera kwevatengi muzvitoro, uko kwasvika padanho repamusoro mumwedzi yapfuura, kwakaratidzwawo.
Panyaya yemutemo, Apple iri kuongorora mukana wekuwanazve chikamu chemitero yakabhadharwa muUnited States Mushure memutongo wedare munguva pfupi yapfuura, Tim Cook akataura kuti, kana paine mari inodzoserwa, chinangwa ndechekuisa mari iyoyo mukuvandudza zvinhu zvitsva uye mapurojekiti ekugadzira zvinhu epamberi muUnited States, chiratidzo chekutsigira zviremera pamwe nebazi rezvemaindasitiri remuno.
Zvese izvi zviri kuitika panguva iyo macheni ezvekugovera pasi rose achiri pasi pekumanikidzwa nekuda kwekushomeka kwezvimwe zvikamu zvakakosha. Kambani iyi inobvuma kuti, kunyangwe matanho akatorwa ekuparadzira kugadzirwa kune dzimwe nyika dzeAsia, kuvimba nevabatsiri vakaita seTSMC nevamwe vatengesi vendangariro Zvinoramba zvichikonzera njodzi yekushanda.
Kutengazve migove kukuru, dividend, uye maitiro emusika
Kota iyi yakaputsa rekodhi yakabatana nekuburitswa kutsva kwe mubairo wevaridziBhodhi revatungamiriri veApple rakabvumidza dividend yemari ye$0,27 pachikamu chimwe nechimwe, kuwedzera kwe4% pane kubhadhara kwakaitwa kare, uye zuva rekubhadhara rakarongerwa Chivabvu 14.
Pamusoro pezvo, kambani iyi yakapa mvumo kune chirongwa chekuwedzera chekutenga migove chinosvika mabhiriyoni zana emadhoraIzvi zvinosimbisa hurongwa hwakaderedza zvakanyanya huwandu hwemasheya aripo mumakore achangopfuura. Mutemo uyu une mhedzisiro mbiri: unotsigira mutengo wemasheya uye, munguva yepakati, unowedzera mari inowanikwa pamugove wega wega.
Mushure mekuburitswa kwemhedzisiro, mhinduro yemusika wemasheya yaive yakanaka, ne purofiti inosvika 4% mukutengeserana mushure memaawa ekushandaVarimi vanoita sevari kukoshesa zvikuru musanganiswa wekukura kwakasimba, mune zvemidziyo yemagetsi uye masevhisi, pamwe nekurapwa kwemari uye kuramba uchibhadhara mari.
Zvisinei, musika uri kunyatsoteerera zviziviso zvekambani nezvezvikamu zvegore rinotevera. Apple inofungidzira kuti mari inowanikwa muchikamu chechitatu chemari inogona kuwedzera pakati pe14% ne17% gore negore, asi fungidziro iyi inoenderana nekuti hapana shanduko dzakakura mumamiriro emitero, sezvo kusawirirana muchikamu chekutengesa hakuwedzere kuipa zvisingatarisirwi.
Mufananidzo uyu wese unoratidza mufananidzo weApple iri muchimiro chakanaka, Mari inowanikwa zvakanyanya inotsigirwa nesimba re iPhone 17, kusimudzirwa kwebasa uye kukura kunoshamisa muEurope neChinaAsi kunewo matambudziko akajeka mukukwanisa kugadzira, mari yekurangarira, uye mari yeAI. Nguva itsva pasi pehutungamiriri hwaJohn Ternus ichafanirwa kuyera nekuchenjera hunyanzvi hutsva, mafambiro ebasa, uye kurangwa kwemari kuitira kuti nhamba idzi dzerekodhi dzirambe dziripo nekufamba kwenguva.