Tim Cook ari kuongororwa zvakare mukati nekunze kweApple. Mishumo yakasiyana-siyana uye kubuda kwenyaya kunoratidza kuti CEO aripo iye zvino Ndaizonyanya kuneta nekumanikidzwa kwezuva nezuva kwebasa iri uye kufunga zvakadzama siya parutiviHapana kutaurwa nezvekuenda kamwe kamwe, asi kuti Cook arambe akabatikana zvikuru nekambani iyi.
Mumwedzi yapfuura, nhepfenyuro dzakadai se Financial Times y The New York Times Zvidimbu zvenyaya imwe chete zvakabatana: Tim Cook, uyo anga achitungamira Apple kwemakore anopfuura gumi, Anoda kuderedza mafambiro ake uye kuderedza mabasa ake ehutungamiriri.Zvichakadaro, bhodhi rekambani iyi rinonzi riri kuita zvirongwa zvekuronga nguva inotevera nguva yake, iyo inotarisirwa kuti Cook ave sachigaro webhodhi.
CEO aneta mushure memakore akawanda ekunyora zvinyorwa
Tim Cook akabatana neApple muna 1998 uye, kwemakore, aive Chief Operating Officer, mumwe wevatungamiriri vakuru munguva yaSteve Jobs. Muna 2011, apo hutano hwaJobs hwakadzikira zvachose, Cook akatora basa reCEO ndokutora chigaro chekambaniKubva ipapo, mari inowanikwa neApple yakawedzera kusvika pakuita kuti ive imwe yemakambani akakosha zvikuru pasi rose.
Muna 2021 akatoburitsa chiratidzo chakakosha: pamakore gumi ekutora chigaro kubva kuna Jobs, akataura kuti Haana kuzviona semukuru wepamusoro kwemakore gumi anotevera.Mashoko iwayo akasimbisa nguva isina kurongeka uye akadyara kusava nechokwadi nezvekuti aizosarudza riini kurega basa rezuva nezuva.
Sekureva kwemushumo wechangobva kubuda na The New York TimesMashoko emukati anosimbisa kuti Cook Akataura pachivande kuti aneta uye angada kurerutsa purogiramu yakeHazvingave dambudziko rinongoitika kamwe chete, asi kuunganidzwa kwemakore ekufamba, misangano, zvisarudzo zvine chekuita nehurongwa, uye kumanikidzwa nguva dzose kuti zvinhu zvirambe zviri pamusoro.
Kuneta ikoko hazvirevi hazvo kuti kuchanyangarika. Chiri kufungwa nezvacho kuchinja basa: kusiya mabasa ekutarisira vakuru vemazuva ese uye kutarisa pabasa rekutarisira zvakanyanya, chimwe chinhu chinowanzoonekwa pakati pevaimbova maCEO emakambani makuru etekinoroji epasi rose.
Kubva kuhofisi yeCEO kusvika pakuva sachigaro webhodhi
Sarudzo yekuwana mukurumbira muCupertino ndeyekuti Tim Cook achasiya basa seCEO kuti ave sachigaro webhodhi. Chinzvimbo ichocho, icho Mumakambani ane saizi iyi, basa iri rinowanzoitwa nevaimbova CEO vane ruzivo rwakakura.Izvi zvaizobvumira Cook kuti arambe achipesvedzera zvisarudzo zvikuru asinganyanyi kunetseka nekushanda kwezuva nezuva.
Hazvingave zvinhu zvinoshamisa: Steve Jobs pachake akabata chinzvimbo ichocho mumakore ake ekupedzisira, uye mumakambani mazhinji ari muchikamu ichi zvinoonekwa sedanho rechisikigo. Pfungwa yacho ndeyekuchengetedza kuenderera mberi kwetsika nehurongwa.asi kupa mukana kune mumwe munhu mutsva kuti atungamirire kuurayiwa.
Chido chaCook chekuramba ari pedyo neApple Park chinoenderanawo nekufarira kwekambani pakuchinja kwakarongeka. Izvi zvinoitika panguva iyo kambani iri kutarisana nematambudziko emutemo muEurope, makwikwi makuru mumisika yefoni nemakombiyuta, uye kubheja mune ramangwana pazvinhu zvakasiyana-siyana uye huchenjeri hwekugadzira. Apple hairatidzike kunge iri kuda kugadzira zvinhu zvisina kusimba semutevedzero wayo..
Matanho atiri kuona mubhodhi, kusanganisira mamwe magadzirirwo emitemo yaro yekurega basa, anonyatsoratidza shanduko iyoyo yakapfava. Zvese zviri kurongwa zvakanaka kuitira kuti kuchinjirwa kwesimba, sezvinobvira, kuvepo. inenge isingaonekwe nekunze.
Makuhwa, mazuva ekuzvarwa, uye gakava pamusoro pekuti achabva riini
Mubvunzo uripo pamusoro peizvi zvese ndewekuti shanduko iyoyo ichaitika riini. Pakupera kwegore rapfuura, mushumo kubva ku Financial Times Akarova tafura nechibhakera chake, achiti Zvinonzi Tim Cook ari kugadzirira kusiya basa rake muna 2026., vachipa tochi kune mumwe mutsivi atozivikanwa kare. Nyaya iyoyo yakakonzera fungidziro pamusoro pekarenda yeumambo.
Nguva pfupi yadarika, mutori wenhau Mark Gurman, weku Bloomberg, mumwe wevaongorori vakavimbika zvikuru kana zvasvika kuApple, Akaramba kuti paiva nezuva raive pedyo uye rakasimba sezvakataurwa neFT.Sekureva kwevanotaura, Cook haasi kufunga nezvekubva ipapo ipapo, kunyangwe zvichifungidzirwa mukati kuti kuguma kwehutongi hwake kuri kusvika.
Mugore rose ra2025, makuhwa aya akawedzera. Mishumo yakatevera yakaramba ichiti Cook Anoda kuderedza basa rake uye zvishoma nezvishoma anorega basa rake.Asi pasina kutara zuva chairo. Pfungwa yacho yaizova yekugadzirira chikamu chimwe nechimwe chekuchinja uku iye achiri kutarisira mashandiro.
Vamwe vaongorori vanoisa zuva rekufananidzira mberi zvishoma: 2027, gore iro iPhone yakakosha zvikuru inotarisirwa kupemberera makore makumi maviri ekugadzirwa kwemodhi yekutanga uye mukana wekuti iPhone yekutanga inopetwa yerudzi urwu itange kuvhurwa. Kupedzisa kutenderera kwayo nedanho guru iroro kwaizove nepfungwa yehurongwa uye yenyaya.Kunyangwe parizvino zvichiri kungori dudziro.
Pakati pemamiriro ekubuda mugore ra2026 neanosvika muna2027 kana kupfuura, chinhu chimwe chete chiri pachena ndechekuti Kutsivana kuri patafura uye kuri kukurukurwa padanho repamusoroMumamiriro ezvinhu emuEurope ari kuramba achinetsa makambani makuru etekinoroji, Apple inofanirwa kuratidza kugadzikana kune vanoisa mari nevanoona nezvemitemo sezvo iri kutarisana nemaitiro aya.
Basa rebhodhi uye "kusiyana" kwezera rekurega basa
Musangano wepagore wevagovani veApple, uchaitwa musi wa24 Kukadzi 2026, mangwanani-ngwanani muCalifornia, waburitsa chimwe chinhu chakakosha: chirongwa che kuita kuti mutemo wemukati usiyane nemutemo wekuti nhengo dzebhodhi dzirege kuenda pamudyandigereVatungamiriri havafanirwe kusarudzwazve kana vasvika makore makumi manomwe nemashanu.
Pasinei nemutemo uyu, kambani iyi yakakumbira vagovani kuti vagadze zvakare Arthur Levinson, sachigaro webhodhi parizvino, uyo atova nemakore makumi manomwe nemashanu ekuberekwa, naRon Sugar, uyo adarika makore iwayo. Chikonzero chepamutemo chinotarisa pane zvavakasangana nazvo uye ruzivo rwakadzama rwekambani iyi, asi Kuverenga zvine hungwaru kunoenderera mberi zvishoma.
Muzviitiko zvekutsivana kwerudzi urwu, zvakajairika kuti CEO ari kusiya basa ave sachigaro webhodhi. Dai Apple yaizomanikidza Levinson kubva izvozvi nekuda kwezera rake, Aizofanira kugadza mutungamiri mutsva, zvichida kuti amutsive zvakare mumakore mashoma Cook paakatora chinzvimbo ichocho.Nzira yakaoma uye isina kunaka yekuzviita pamusika.
Nekuchengeta Levinson kupfuura muganho wezera, kambani iyi inozvipa mukana wekuti... Ngaave iye "anotora chinzvimbo" kusvika Cook agadzirira kusiya basa rekuva mukuru wevakuruInzira yekutenga nguva pasina kuchinja zvakanyanya maumbirwo edome.
Zvese izvi zvinowedzera kune chimwe chinhu: avhareji yezera rebhodhi uye kudiwa kwekuvandudzwa kwakadzorwaKuenzana pakati pezviitiko nekuchinja kwezvizvarwa kwakaoma, uye Apple, iyo yagara ichida matanho akayerwa pane kuchinja kamwe kamwe, inoita kunge yakagadzirira kubatanidza zvinhu izvi pamwe chete zvinyoro nyoro, isina kukundwa nekumanikidzwa kwekunze.
CEO anobhadharwa zvakanaka anoda kuderedza kutengeswa kwepeturu
Zviri kuitika muhurukuro iyi nezvekuneta kwaCook zvinonzwisiswa zviri nani nekutarisa pasuru yake yemubhadharo yazvino. Magwaro akaendeswa kuSEC anoratidza kuti Muna 2025, muripo wake wese wakasvika $74,3 miriyoni, nhamba yakafanana zvikuru neyegore rapfuura uye iri pasi pehuwandu hwemamiriyoni anoda kusvika zana hwakasvika muna 2022.
Mari iyoyo inosanganisira muhoro wekutanga wemadhora mamiriyoni matatu, wakavharwa kubva muna 2016, huwandu hwakawanda hwemasheya hunokosha pamadhora mamiriyoni makumi mashanu nenomwe nehafu, uye bhonasi inoshanduka yemadhora mamiriyoni gumi nemaviri yakabatana nekushanda kwekambani. Maumbirwo aya anoratidza kuzvipira kwekubatanidza chikamu chikuru chemuhoro nekubudirira kwenguva refu., chimwe chinhu icho vane migove vekuEurope vanonyatsoteerera.
Mukati mepakeji iyoyo, munewo chimwe chinhu chakakosha chekugadzirisa zvinhu: nekuda kwezvikonzero zvekuchengetedza uye kushanda zvakanaka, Apple inoda kuti Cook ashandise Ndege dzendege dzakavanzika dzezvese zvaunoda parwendo, zvebhizinesi nezvemunhu wega.Mari yaishandiswa nepfungwa iyi yaive inosvika mamiriyoni $1,76 mugore remari rapfuura.
Kunyangwe nenhamba idzi dziri mamiriyoni, gakava remukati hariratidzike serinonyanya kuenderana nemari, asi kuti chinzvimbo ichi chichagara kwenguva refu. Mushure memakore ekushanyira nyika dzakasiyana-siyana, kutanga zvigadzirwa, uye kugadzirisa matambudzikoZvinonzwisisika kuti Cook ari kutsvaga imwe nzira isina kunyanya kuoma, kunyangwe achiri kushanda nekambani iyi.
MuEurope, uko maitiro ekutonga makambani anotariswa zvakanyanya, mhando idzi dzemubhadharo neropafadzo dzinowanzo ongororwa. Zvisinei, kuramba kuripo kwaCook mubasa riri pakati nepakati kunogona kuonekwa zvakanaka. chero bedzi shanduko kuenda kuCEO mutsva iri pachena uye yakatsanangurwa zvakanaka kumisika.
John Ternus, mutsivi akanyarara ari kuita ruzha rukuru
Kunyange hazvo kutamira kwaCook kuva sachigaro kuchiri kujeka, maziso ese ari pakutsvaga kuti ndiani achatora chinzvimbo chake cheCEO. Uye zita riri kuramba richibuda, mumashoko ekuburitswa kwemashoko uye mukuongorora kwenhau dzeUS neEurope, nderekuti... John ternus, mukuru weinjiniya yemidziyo yemagetsi aripo iye zvino.
Ternus anga ari kuApple kubva pakutanga kwema2000 uye, kubvira 2013, akakwira kusvika pakuva mumwe wevatungamiriri vakuru muchikamu chehardware. Anonzi ndiye anotungamira mu kubatanidzwa kwetekinoroji dzakadai semasensa eLiDAR mu iPhones uye mukubatanidza mashandiro echip ecosystem yekambani.
Pazera rakaenzana naro Cook paakatora chigaro kubva kuna Jobs, aine makore makumi mashanu ekuberekwa. Inosanganisira musanganiswa wehudiki uye ruzivo rwemukati rurefu.Kunyange hazvo mukurumbira wake wepachena wakavanzika kupfuura wevamwe vakuru vakuru, humbowo kubva kune vaimbova vashandi pamwe nevamwe vaanoshanda navo hunomutsanangura semutungamiri ari pedyo nechikwata uye anonyanya kutarisisa chigadzirwa.
Vamwe vanomutsanangura semukuru anokwanisa "kudzivirira pfungwa itsva kana apihwa kwaari" uye panguva imwe chete kuve nechokwadi chekuti Apple iri kufamba zvakanaka uye ine hunyanzvi hwepamusoroNemamwe mashoko, mumwe munhu akakodzera kuramba achiburitsa iPhone itsva gore rega rega uku achiziva nezvekuvandudzwa kukuru kwetekinoroji.
Mutsika dzekambani yeApple, uko kuenzana pakati pekunyanya kuda zvinhu zvakadzama uye kurangwa kwekushanda kwakakosha, Ternus inoenderana zvakanaka nemuenzaniso wakatangwa munguva yeCook. Haaonekwi se "Mabasa matsva" ane mukurumbira, asi semaneja wehunyanzvi akasimbaizvo kune vazhinji vanoisa mari ndizvo chaizvo zvinotsvakwa kana musika wakura.
Mamwe mazita ari pane rondedzero uye dambudziko reprofile yakakodzera
Kunyangwe zvese zvichiratidza kuti Ternus ndiye akasarudzwa pakutanga, runyorwa rwevanogona kutsiva harugumiri ipapo. Mashoko emukati akataurwa nevezvenhau vakati wandei anoratidzawo kuti Ternus ndiye akasarudzwa pakutanga. Craig Federighi, mukuru wesoftware, kare Greg Joswiak, Mukuru weKushambadzira Pasirose, sevanhu vane simba guru mukati mekambani.
Federighi, anozivikanwa nekuonekwa kwake paApple presentations, anoratidza chiono chakabatana zvakanyanya nekuvandudzwa kwemapuratifomu nemasevhisi, nzvimbo inonyanya kuomera muEurope nekuda kwemakwikwi nemitemo yekuchengetedzwa kweruzivo rwevanhu. Ruzivo rwavo rwekubatanidzwa kwesoftware nemidziyo runogona kuva chinhu chinokosha panguva iyo mitemo yeEurope inoda kuti pave nekuvhurika kwakawanda.
Joswiak, kune rumwe rutivi, anomiririra divi rinonyanya kutarisana nemusika uye rinotarisa kutaurirana, chinhu chakakosha pakuchengetedza chitarisiko chechiratidzo munzvimbo dzakadai seSpain nedzimwe nyika dzeEU, uko Kuona kweveruzhinji uye kuvimba nekuchengetedzwa kwezvakavanzika zvechigadzirwa chinhu chakakosha pakutengaZvisinei, hapana kana mumwe wavo anoita seari kuwana rutsigiro rwemukati rwakafanana nerwaTernus.
Kwemakore, mumwe munhu airatidza simba rake: Jeff Williams, aimbova mukuru wevashandi uye mumwe wevarume vakavimbika zvikuru vaCook. Zvisinei, Williams akasarudza kuenda pamudyandigere ndokusiya mujaho wekutsvaga chinzvimbo ichi, nokudaro zvichibvisa imwe yesarudzo dzinonyanya kuenderana nekuenderera mberi.
Nhaurirano huru iri pamusoro ndeyekuti Apple inoda mutungamiri werudzii mumakore gumi anotevera: mumwe munhu anotarisa pakugadzira zvigadzirwa zvitsva kana maneja ane chinangwa chezvemari uye chesanganoCook akaratidza kuti akasimba zvikuru panyaya iyi yechipiri, nepo Ternus achionekwa seane chimiro chiri pedyo nerabhoritari nefekitori.
Chero ani zvake anosarudzwa, sarudzo iyi ichave nemhedzisiro yakananga pahurongwa hwekambani pasi rose, kusanganisira muEurope. Maitiro anoita Apple kuzvinodiwa zvekushanda pamwe chete kwedhijitari zvakatarwa neBrussels zvinoenderana nemaitiro eCEO mutsva. maitiro ekugadzirisa shanduko kuenda kumafomati matsva emidziyo uye kuti ingasimbisa sei bhizinesi rayo rebasa munzvimbo iri kuramba ichidzorwa.
Munzvimbo iyi yakaoma, kuneta kwaTim Cook hakutsanangurwi sekudzokera shure nekukurumidza, asi sechiratidzo chekuti kuguma kwenguva kwava kusvika. Apple inoita kunge yakatsunga kugadzirisa shanduko iyoyo nekutonga kwakawanda sezvinobvira.Kuchengetera Cook basa rekutarisira kubva pakuva sachigaro webhodhi uye kugadzirira Ternus — kana mumwe munhu ari mukati mekambani — kuti atore matomu kana nguva yasvika, pasina kushamisika kukuru kumisika kana kune vashandisi.
